Privacy policy

This Privacy Policy explains how fearofgodw.shop collects, uses, stores, discloses and protects personal information when you visit our website, place or attempt to place an order, create a customer account, contact us, subscribe to marketing communications or otherwise use our services.

This Privacy Policy applies to personal information processed through fearofgodw.shop and in connection with our online store, customer service, payment processing, order fulfilment, delivery, returns, refunds, marketing and website operations.

We process personal information in accordance with applicable United Kingdom privacy and data protection laws, including the UK General Data Protection Regulation, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations.

1. Who We Are

For the purposes of applicable data protection law, fearofgodw.shop is the controller of the personal information described in this Privacy Policy, except where another organisation processes personal information as an independent controller for its own purposes.

For privacy questions, complaints or data protection requests, contact:

Website: fearofgodw.shop
Email: info@fearofgodw.shop

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Information You Provide Directly

We may collect:

• Your full name;

• Email address;

• Telephone number;

• Billing address;

• Delivery address;

• Account registration details;

• Login and authentication information;

• Order notes and delivery instructions;

• Product, size, colour and quantity selections;

• Marketing and communication preferences;

• Reviews, feedback and survey responses;

• Customer service communications;

• Return, exchange and refund requests;

• Complaint and dispute information;

• Photographs, videos or documents submitted in support of an enquiry; and

• Other information you voluntarily provide.

Order and Transaction Information

When you place or attempt to place an order, we may collect:

• Order number;

• Products ordered;

• Purchase date;

• Order value;

• Currency;

• Discounts or promotional codes used;

• Payment method type;

• Payment status;

• Transaction reference;

• Billing and delivery information;

• Fulfilment status;

• Shipping and tracking information;

• Cancellation information;

• Return and refund records;

• Chargeback or payment dispute information; and

• Fraud prevention or transaction verification results.

Complete payment card details are generally collected and processed directly by authorised payment providers. We normally receive limited payment information, such as the payment method, payment status and transaction reference.

Customer Account Information

Where customer accounts are available, we may collect:

• Account name;

• Email address;

• Authentication credentials;

• Saved addresses;

• Order history;

• Saved preferences;

• Account activity; and

• Customer service history.

Passwords and similar authentication information are handled through the relevant Shopify or authentication systems and are not available to us in readable form.

Device and Website Usage Information

When you access or use our website, we and our service providers may automatically collect:

• Internet Protocol address;

• Browser type and version;

• Device type;

• Operating system;

• Language and regional settings;

• Time zone;

• Approximate location derived from an Internet Protocol address;

• Referring website, advertisement or source;

• Pages and products viewed;

• Links and buttons selected;

• Website searches;

• Shopping basket activity;

• Checkout activity;

• Date and time of visits;

• Session and device identifiers;

• Cookie and pixel identifiers;

• Website performance information;

• Technical error logs;

• Security information; and

• Information about interactions with marketing communications.

Customer Service Information

When you contact us, we may collect and retain:

• Your contact information;

• Order details;

• The content of your enquiry;

• Records of our communications;

• Photographs or videos you provide;

• Delivery evidence;

• Return and refund information;

• Complaint information; and

• Information required to investigate and resolve the matter.

Please do not send complete payment card numbers, card security codes, passwords, online banking details or unnecessary sensitive information by email.

Information Received from Third Parties

We may receive personal information from:

• Shopify;

• Payment processors;

• Banks and card networks;

• Fraud prevention providers;

• Warehouses and fulfilment providers;

• Postal operators and couriers;

• Analytics providers;

• Advertising and marketing platforms;

• Social media platforms;

• Customer service providers;

• Website and technology providers; and

• Other service providers involved in operating our store.

This information may include payment confirmations, delivery updates, tracking information, fraud indicators, website interactions and marketing engagement information.

3. How We Collect Personal Information

We may collect personal information:

• Directly from you;

• Automatically when you use our website;

• Through cookies, pixels and similar technologies;

• From Shopify and services connected to Shopify;

• From payment, fulfilment and delivery providers;

• From marketing and advertising platforms;

• From social media platforms where you interact with us; and

• From fraud prevention, security and verification providers.

4. How We Use Personal Information

We use personal information only where we have an appropriate purpose and lawful basis.

Processing and Fulfilling Orders

We use personal information to:

• Receive and process orders;

• Confirm purchases;

• Authorise and process payments;

• Verify product availability;

• Arrange fulfilment;

• Arrange shipping and delivery;

• Send order and tracking updates;

• Process cancellations;

• Manage returns, exchanges and refunds;

• Provide receipts and transaction records; and

• Perform our contractual obligations.

The lawful basis is normally that processing is necessary to enter into or perform a contract with you.

Providing Customer Service

We use personal information to:

• Respond to enquiries;

• Provide product and sizing information;

• Investigate delivery issues;

• Handle complaints;

• Process returns and refunds;

• Resolve payment disputes; and

• Provide after-sales support.

This processing is normally necessary to perform our contract with you or for our legitimate interests in providing customer support and managing customer relationships.

Operating Customer Accounts

We may use personal information to:

• Create and maintain customer accounts;

• Authenticate account access;

• Store saved addresses and preferences;

• Display order history;

• Prevent unauthorised access; and

• Provide account-related support.

This processing is based on performance of a contract and our legitimate interests in providing secure and convenient account services.

Preventing Fraud and Maintaining Security

We may use personal information to:

• Verify transactions;

• Detect suspicious activity;

• Prevent payment fraud and abuse;

• Investigate chargebacks;

• Protect customer accounts;

• Prevent unauthorised access;

• Maintain website and network security;

• Enforce our policies;

• Protect our legal rights; and

• Protect customers, service providers and other persons.

This processing is generally based on our legitimate interests in preventing fraud, protecting our systems and maintaining secure business operations. It may also be necessary to comply with legal obligations.

Legal and Regulatory Compliance

We may process and retain personal information to:

• Maintain accounting and transaction records;

• Meet tax and financial reporting requirements;

• Comply with consumer protection obligations;

• Respond to lawful requests from courts or authorities;

• Investigate suspected unlawful activity;

• Establish, exercise or defend legal claims; and

• Comply with other applicable legal requirements.

The lawful basis is compliance with a legal obligation or our legitimate interests in protecting and enforcing our legal rights.

Operating and Improving the Website

We may use personal information to:

• Operate and maintain the website;

• Provide shopping basket and checkout functions;

• Diagnose technical problems;

• Measure website performance;

• Understand how visitors use the website;

• Improve navigation and functionality;

• Improve products and services;

• Prevent misuse; and

• Improve the customer experience.

Where processing is necessary to provide a requested website function, it may be based on performance of a contract or our legitimate interests.

Where non-essential cookies or similar technologies are used, we will request consent where required.

Marketing Communications

Where permitted by law, we may use your contact details and information about your interactions with us to send:

• Product updates;

• Promotional offers;

• Discount information;

• Store news;

• Abandoned basket reminders;

• Back-in-stock notifications; and

• Other marketing communications.

We rely on consent where consent is required.

Where legally permitted, we may send marketing communications to existing customers about products similar to those previously purchased or considered, provided that an opportunity to opt out was offered when the contact information was collected and is included in each marketing communication.

You may unsubscribe at any time by:

• Selecting the unsubscribe link in a marketing message; or

• Contacting info@fearofgodw.shop.

Unsubscribing from marketing will not prevent us from sending essential service communications concerning orders, payments, delivery, returns, refunds, account security or legal matters.

Personalisation, Analytics and Advertising

With your consent where required, we may use personal information and tracking technologies to:

• Remember your preferences;

• Personalise website content;

• Understand customer interests;

• Measure website traffic;

• Analyse customer journeys;

• Measure advertising performance;

• Determine whether advertisements lead to visits or purchases;

• Limit repeated advertising; and

• Display advertising that may be more relevant to your interests.

You may manage your preferences through the Cookie banner or privacy controls available on our website.

5. Lawful Bases for Processing

Depending on the circumstances, we rely on one or more of the following lawful bases.

Contract

Processing is necessary to enter into or perform a contract with you, including processing an order, accepting payment, arranging delivery and handling a return.

Legal Obligation

Processing is necessary to comply with applicable laws, regulations, tax requirements, court orders or lawful requests from authorities.

Legitimate Interests

Processing is necessary for our legitimate business interests or those of another organisation, provided those interests are not overridden by your rights and freedoms.

Our legitimate interests may include:

• Operating and improving our store;

• Providing customer support;

• Managing customer relationships;

• Preventing fraud and misuse;

• Protecting our systems;

• Managing disputes and legal claims;

• Understanding business performance; and

• Conducting appropriate direct marketing where legally permitted.

Consent

We rely on consent for certain marketing activities, non-essential cookies, advertising technologies and other processing where consent is legally required.

You may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Vital Interests

In rare circumstances, we may process personal information where necessary to protect the life or physical safety of an individual.

6. Shopify

Our online store is hosted and supported through Shopify.

Shopify provides ecommerce infrastructure that enables us to operate the website, process orders, manage customer relationships and provide related services.

Shopify may process personal information on our behalf as a processor or service provider. For certain Shopify services and features, Shopify may also process personal information for its own purposes as an independent controller.

Depending on the features enabled on our store, Shopify may process information to:

• Provide and secure its platform;

• Process transactions;

• Prevent fraud;

• Improve Shopify services;

• Support customer accounts;

• Provide analytics;

• Personalise Shopify services; and

• Provide enhanced commerce or advertising-related services.

Where Shopify acts as an independent controller, its processing is governed by its own privacy notices and privacy controls.

7. Payment Processing

Payments may be processed by Shopify Payments or other authorised payment service providers displayed during checkout.

Payment providers may collect and process:

• Your name;

• Billing address;

• Payment card or account information;

• Transaction amount;

• Device information;

• Internet Protocol address; and

• Fraud prevention information.

Payment providers may act as independent controllers for some processing activities and may process information in accordance with their own privacy notices.

We do not normally receive or store complete payment card numbers or card security codes.

8. Cookies and Similar Technologies

Cookies are small files stored on your device. We and our service providers may also use pixels, tags, local storage, software development kits and similar technologies.

Strictly Necessary Technologies

These technologies are required to operate the website and may support:

• Shopping basket functions;

• Checkout;

• Payment processing;

• Account login;

• Fraud prevention;

• Website security;

• Network management;

• Load balancing; and

• Storage of privacy preferences.

These technologies may be used without consent where they are strictly necessary to provide a service requested by the user or where another legal exception applies.

Preference Technologies

Preference technologies remember choices such as language, region, display settings and customer preferences.

Analytics Technologies

Analytics technologies may help us understand:

• Website traffic;

• Visitor interactions;

• Product interest;

• Checkout activity;

• Website performance; and

• Technical errors.

Advertising Technologies

Advertising technologies may be used to:

• Measure advertising campaigns;

• Understand customer interactions;

• Build advertising audiences;

• Limit repeated advertisements; and

• Display more relevant advertising.

Cookie Consent and Controls

Where consent is required, non-essential cookies and similar technologies will not be activated until you have made a valid choice.

You may accept, reject or manage non-essential technologies through the Cookie banner or privacy settings displayed on our website.

You may also manage cookies through your browser settings. Blocking certain technologies may affect website features and functionality.

You may withdraw or change your consent at any time through the available privacy controls.

9. How We Share Personal Information

We may share personal information with the following categories of recipients where reasonably necessary.

Shopify and Ecommerce Providers

We may share information with Shopify and service providers that host, maintain, operate and secure our online store.

Payment Providers

Transaction and payment information may be shared with:

• Payment processors;

• Banks;

• Card networks;

• Digital wallet providers;

• Fraud prevention providers; and

• Payment dispute services.

Fulfilment and Delivery Providers

We may share names, addresses, telephone numbers, email addresses and order information with:

• Warehouses;

• Product suppliers;

• Fulfilment partners;

• Postal operators;

• Couriers;

• Customs agents; and

• Logistics providers.

Customer Service Providers

Information may be shared with providers that help us manage:

• Customer communications;

• Email services;

• Returns;

• Refunds;

• Product reviews;

• Complaints; and

• Support systems.

Analytics, Marketing and Advertising Providers

Subject to consent where required, information may be shared with analytics, social media, marketing and advertising providers to:

• Measure website activity;

• Assess advertising performance;

• Manage marketing communications; and

• Provide relevant advertising.

Technology and Security Providers

We may share information with providers that support:

• Website hosting;

• Data storage;

• Security monitoring;

• Fraud prevention;

• Error detection;

• Backup systems; and

• Technical maintenance.

Professional Advisers

We may share information with accountants, auditors, insurers, legal advisers, consultants and other professional advisers where reasonably necessary.

Authorities and Legal Recipients

We may disclose personal information:

• To comply with a legal obligation;

• In response to a valid court order or lawful request;

• To investigate fraud or unlawful activity;

• To protect the rights, property or safety of customers or others;

• To enforce our policies; or

• To establish, exercise or defend legal claims.

Business Transfers

Where all or part of our business is sold, transferred, reorganised, financed or merged, personal information may be shared with relevant advisers, prospective purchasers, investors and the acquiring organisation.

Appropriate confidentiality and data protection measures will be used where required.

10. International Transfers

Shopify and some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred to a country not covered by applicable United Kingdom adequacy regulations, we will seek to ensure that an appropriate legal safeguard is used.

Safeguards may include:

• The United Kingdom International Data Transfer Agreement;

• The United Kingdom Addendum to approved contractual clauses;

• Binding corporate rules;

• Approved contractual protections;

• Additional technical and organisational safeguards;

• Another legally recognised transfer mechanism; or

• A permitted legal exception.

Where appropriate, the laws and practices of the destination country may be assessed and additional safeguards implemented.

You may contact info@fearofgodw.shop for further information about safeguards relevant to your personal information.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, fraud prevention and dispute-resolution requirements.

Our general retention approach is:

• Order, transaction, payment and accounting records may generally be retained for up to six years after completion of the transaction or customer relationship;

• Customer service and complaint records may generally be retained for up to three years after the matter is resolved;

• Return, refund, chargeback and dispute records may generally be retained for up to six years after completion;

• Customer account information may be retained while the account remains active and for a reasonable period after closure;

• Marketing information may be retained until you unsubscribe, withdraw consent or object;

• Limited suppression information may be retained after an opt-out to ensure that your preference continues to be respected;

• Cookie and consent records may be retained for as long as reasonably necessary to demonstrate and manage privacy choices;

• Website security and technical logs may generally be retained for up to 24 months unless a longer period is required to investigate an incident;

• Fraud prevention information may be retained for as long as reasonably necessary to detect and prevent fraudulent activity; and

• Legal and compliance records may be retained for the relevant statutory period or for as long as required by law.

Information may be retained for longer where necessary to:

• Comply with a legal obligation;

• Investigate fraud;

• Resolve a dispute;

• Respond to a regulatory enquiry; or

• Establish, exercise or defend legal claims.

When personal information is no longer required, it will be deleted, anonymised or securely isolated.

12. Data Security

We use reasonable technical and organisational measures designed to protect personal information against:

• Unauthorised access;

• Accidental loss;

• Unlawful disclosure;

• Destruction;

• Alteration;

• Misuse; and

• Unauthorised processing.

These measures may include:

• Access controls;

• Authentication procedures;

• Encryption;

• Secure hosting;

• Transaction monitoring;

• Fraud prevention controls;

• Confidentiality requirements;

• Software updates;

• Backup procedures; and

• Security incident management.

No method of transmission over the internet or electronic storage is completely secure. Although we take reasonable precautions, absolute security cannot be guaranteed.

Customers are responsible for keeping account passwords confidential and should contact us promptly if they suspect unauthorised account access.

13. Personal Data Breaches

Where we become aware of a personal data breach, we will investigate the incident and take reasonable steps to contain, assess and remedy it.

Where legally required, we will notify the relevant supervisory authority and affected individuals within the applicable legal time limits.

14. Your Data Protection Rights

Subject to applicable law and certain exemptions, you may have the following rights.

Right to Be Informed

You have the right to receive clear information about how your personal information is collected and used.

Right of Access

You may request confirmation that we process your personal information and request a copy of that information.

Right to Rectification

You may request correction of inaccurate personal information or completion of incomplete information.

Right to Erasure

You may request deletion of personal information in certain circumstances, including where the information is no longer required for the purpose for which it was collected.

This right is not absolute. We may retain information where processing remains necessary for legal compliance, fraud prevention, contractual obligations or legal claims.

Right to Restrict Processing

You may request that we limit the processing of your personal information in certain circumstances.

Right to Data Portability

Where processing is based on consent or contract and carried out by automated means, you may request eligible personal information in a structured, commonly used and machine-readable format.

You may also request that eligible information be transferred to another controller where technically feasible.

Right to Object

You may object to processing based on legitimate interests in certain circumstances.

You have the right to object at any time to the use of your personal information for direct marketing. Where you object to direct marketing, we will stop processing your information for that purpose.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw consent at any time.

Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Rights Relating to Automated Decisions

You may have rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.

We do not ordinarily make decisions about customers solely through automated processing that produce legal or similarly significant effects.

Payment and fraud prevention providers may use automated systems to assess transactions. Where applicable law grants you rights in relation to such a decision, appropriate safeguards and review procedures will be provided.

15. Exercising Your Rights

To exercise a data protection right, contact:

info@fearofgodw.shop

Please clearly describe your request and provide enough information for us to identify the relevant records.

We may request reasonable proof of identity before disclosing, correcting, transferring or deleting personal information. This is intended to prevent unauthorised access.

We will normally respond without undue delay and within one calendar month after receiving a valid request.

Where a request is complex or multiple requests are received, the response period may be extended where permitted by law. We will notify you if an extension applies.

Data protection requests are normally handled without charge. Where legally permitted, a reasonable fee may be charged or a request may be refused if it is manifestly unfounded or excessive.

16. Marketing Preferences

You may stop receiving promotional emails by:

• Selecting the unsubscribe link in the message; or

• Contacting info@fearofgodw.shop.

You do not need to create an account or log in to unsubscribe.

We may retain limited information on a suppression list to ensure that your preference continues to be respected.

You may continue to receive non-promotional communications concerning:

• Orders;

• Payments;

• Delivery;

• Returns;

• Refunds;

• Account security;

• Customer service matters; and

• Changes to our services or policies.

17. Children’s Privacy

Our website is intended for a general adult audience and is not specifically directed at children.

We do not knowingly seek to collect personal information from children who cannot legally provide valid consent or enter into an online transaction.

Where a parent or guardian believes that a child has provided personal information improperly, they should contact info@fearofgodw.shop. We will investigate and delete or restrict the information where required.

18. Sensitive Personal Information

We do not normally require special-category or highly sensitive personal information to process orders or provide customer service.

Please do not send information concerning health, religion, ethnicity, political opinions, biometric information, sexual orientation or other sensitive matters unless it is strictly necessary for a specific request.

Where sensitive information is provided, it will be processed only where an appropriate lawful basis and additional legal condition apply.

19. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, payment services or social media platforms.

Third parties acting independently are responsible for their own privacy and security practices. We do not control their independent processing of personal information.

You should review the relevant third party’s privacy information before providing personal information through its service.

20. Complaints

Please contact us first at:

info@fearofgodw.shop

We will investigate your concern and make reasonable efforts to resolve it.

You also have the right to lodge a complaint with the Information Commissioner’s Office, the United Kingdom supervisory authority responsible for data protection.

Making a complaint does not affect any other legal rights or remedies available to you.

21. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to:

• Our business operations;

• Website features;

• Shopify services;

• Service providers;

• Data processing activities;

• Legal or regulatory requirements; or

• Security and privacy practices.

The updated policy will be published on fearofgodw.shop with a revised “Last updated” date.

Where a change materially affects how personal information is used, additional notice will be provided where required by law.

22. Contact Us

For questions, complaints or requests relating to this Privacy Policy or your personal information, contact:

Website: fearofgodw.shop
Email: info@fearofgodw.shop